Client

Essential Site Skills

A custom built business website that streamlines operations, enhances customer booking experience, and creates a consistent brand identity.

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Essential Site Skills faced several operational inefficiencies, including a fully paper-based workflow, cumbersome email-based course bookings, and data management challenges due to reliance on a single Excel sheet.

Their website featured a static course list without online booking or payment options, making navigation difficult for customers. Additionally, the brand lacked cohesion, with no clear guidelines for consistent visuals or messaging.

To improve operational efficiency and enhance user experience, we implemented a streamlined, user-centred design. A simple search feature, training calendar, and categorized course index made navigation easier, while Google Maps integration helped customers find nearby training locations.

We developed a custom CRM, allowing staff to track deals, automate tasks like certificate creation and renewal reminders, and generate reports effortlessly. A new booking engine enabled direct course purchases online, reducing manual communication. Course management was automated from start to finish, ensuring compliance and customer satisfaction. Additionally, we modernized branding with a refreshed logo and guidelines while integrating Klaviyo for seamless marketing campaigns.

Working with Unspun has meant that our business has become more efficient and accurate.

Kayley Arnold

Essential Site Skills

 I can guarantee you'll become a lifelong client, as I wouldn't trust anyone else with my business.

  • 4300+ Registered Customers

  • 38% Increase in bookings

  • 29% Rebooking rate

The new CRM eliminated reliance on Excel sheets, streamlining deal tracking and reporting. Customers now navigate and book courses effortlessly thanks to improved search, a categorized course index, and Google Maps integration, while the training calendar enhances course visibility. Automated reminders ensure timely post-delivery actions, maintaining compliance and customer satisfaction.

Branding updates created a cohesive, professional image, and Klaviyo integration improved email marketing efficiency, boosting customer engagement. Overall, this transformation improved Essential Site Skills’ operations, aligning the system with staff needs and making it an indispensable daily tool.