When spreadsheets and inboxes start to break down
At first, it works well enough. Enquiries come in, you reply, and you keep a note of what’s happening. But as the business grows, conversations get harder to track, follow-ups get missed, and customer information ends up scattered across different places.
Big off-the-shelf CRMs promise to fix this, but for many smaller businesses they bring too much complexity, too much setup, and a monthly cost that doesn’t reflect how little of the system you actually use.
It should be easier to see what’s going on and what needs doing next.
