To create your brand, we've got to come up with some colours and shapes to represent everything you and your business stands for. It's a big responsibility. Of course, we're going to have to get to know each other. An understanding into what makes an organisation tick, and how it ticks differently to the rest is the secret to getting it right.
While it has happened, it's rare that we'll nail any visual concept on the first try. Options, feedback, and tweaks are all part of the process, and we don't shirk away from many rounds of iteration. We'll keep at it until we get it right.
The best brands are more than recognisable, they're familiar, mustering up thoughts and feelings in populations. Key to that is repetition, and repetition is nothing without consistency. We'll give you everything you need to help achieve consistency at entire-population-level scale, helping you brand t-shirts, coffee cups, cars, or even buildings.
"I told them nothing snazzy was required, but they made it snazzy anyway"
Louise, ETH
